Have other relevant sites link to yours


Am I the coolest guy on the planet?

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How To Get Links

Getting links to your site is really the best way to get your site ranked in any of the search engines, including Google. It is also the most time-consuming part of the ranking process, so you really need to do it right the first time.

Before I talk about what you should do, let me tell you what you should not do:

  1. You should not spam blogs and forums to get links.
  2. You should not send spam emails begging for links.
  3. You should not setup a reciprocal links page with hundreds of "link partners".
Those are all "old school" methods that no longer work to rank your sites well, and will get you in hot water with site owners (and will likely get your site banned entirely from Google and the other search engines).

Okay, let's move on to what you should do.

Determine Your Keywords

The first step in building the link popularity of your new site is figuring out what keywords are the most related to your site.

For example, if your site sells red, blue and green widgets, then the keywords "red widgets", "blue widgets" and "green widgets" are really your main keywords.

Sometimes it's not quite as easy to know what your keywords are. Take this site, for example. What is this site really about? It's called "Who's the coolest guy on the planet?", but none of those terms are actually related to what the site is.

A little thought tells us that the site is really about "search engine optimization", "web site building" and "ranking in Google".

Okay, we have our keywords. Now it's time to move on to contact webmasters and getting links.

Contact Other Webmasters

Here's the fun (and time-consuming) part. You want to do a search at Google for all of the keywords you feel are related to your web site, and then find out who links to each of those sites.

Once you know who is linking to your competition, you want to contact them and tell them about your web site.

This requires caution, since you do not want to come off sounding like a spammer in search of links. I like to contact the webmaster with a personal email, telling them what I like about their site and how I found it useful.

If they respond, only then do I mention my own web site. I don't ask for a link, and I don't tell them how to format it. I don't do anything that will make the links coming to my site appear artificial or unnatural.

Besides, it's not necessary since I will also be announcing my web site by writing articles and submitting press releases, as well as submitting to directories. The links contained in those things will provide the needed keywords.

Is this the fastest way to get links? No, but it is a much longer-term solution that will outlive the various search engine algorithm changes that are frequently made. I'm not in this for the "quick buck." I'm in it for the long haul.

To make this process faster, I use SEO Elite, which will extract the contact information from people linking to your competitors and let you email them from within the program. Be careful, though, that you aren't tempted to use SEO Elite as a spam tool--which will get you in trouble.

All information contained here is Copyright © 2007 by Jonathan Leger.
Submit any questions or comments to me at AskJonLeger.com