Submit the site to Google


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Is this really necessary?

Google's Webmaster Guidelines tell you to submit your site to them via their submission form, but is that really necessary?

The short answer is no, it's not. The reason why it's not needed is that once you start getting links and announcing your site, Google will follow those links and crawl your website anyway. But this is one of the steps in the Webmaster Guidelines, so there's no harm in submitting it through their submission form.

Bulk Submission = Bad News

What you don't want to do is buy some of that bulk-submission (read "spam") software that will submit your site to "thousands of search engines and directories". That's asking for your site to get banned by the search engines for link spam, and possibly shut down by your web host for being a spammer.

I've only ever used one piece of software that actually allowed you to control exactly which search engines and directories you submit to, thereby allowing you to get a lot of links fast. I don't use it anymore, since Google is getting less and less tolerant of possible link-spam behavior (though the software never failed to get my sites crawled and indexed fast).

Getting Indexed Fast

The purpose in submitting your site to Google is to get your site crawled and indexed in the search engine. The best way to make this happen is just to get links to your site.

Google assigns a value to every web page indicating how much link popularity it has. This value is called "PageRank", and is a number between 0 and 10 (with 10 being the greatest PageRank). The higer a page's PageRank, the more often Google will come back to see if it's been updated.

Since this is the case, getting links to your site on pages with a higher PageRank (at least PR5) will ensure that your site gets crawled more quickly, since Google will follow the links on those high PageRank pages.

April 28, 2007: Update
In a recent experiment I've done, I've found that having high PageRank pages linking to your site also causes Google to crawl and index more pages of your site. This is called "deep crawling."

In this experiment, I linked four PR4/5 sites to a new, unindexed site. I also ran a reciprocal linking campaign for another new, unindexed site and got almost a hundred reciprocal links from low PR pages. The site with only four high PageRank links has over 4,000 pages indexed in Google, whereas the other site of a similar size has less than 50 pages indexed in the same amount of time.

This again shows the importance of getting high quality links on high PR pages.
End Update

One easy way to accomplish this is to write a top-quality article and submit it to EzineArticles.com. If EzineArticles.com accepts your article and labels you an "Expert Author", your article will appear on the home page of their site for a few hours.

Since the home page of EzineArticles.com has a PageRank value of 6, that page gets crawled a lot by Google. Your link will get picked up fast if your article appears on their home page.

But be sure you double-and-triple-check your article, since only articles of the best quality get you the "Expert Author" status that will get your article on the home page.

To give you an idea of how much a PR6 site will get crawled, my blog has a PR4 and it gets visited by Google 50+ times per day. A PR6 page will get hit a lot more than that!

All information contained here is Copyright © 2007 by Jonathan Leger.
Submit any questions or comments to me at AskJonLeger.com