I have completed this step.
Is this really necessary?
Google's Webmaster Guidelines
tell you to submit your site to them
via their submission form, but is that really necessary?
The short answer is no, it's not. The reason why it's not needed is that
once you start getting links and
announcing your site, Google
will follow those links and crawl your website anyway. But this is
one of the steps in the Webmaster Guidelines, so there's no harm
in submitting it through their
Bulk Submission = Bad News
What you don't want to do is buy some of that bulk-submission
(read "spam") software that will submit your site to "thousands of
search engines and directories". That's asking for your site to
get banned by the search engines for link spam, and possibly shut
down by your web host for being a spammer.
I've only ever used one piece of software that actually allowed you
to control exactly which search engines and directories you submit
to, thereby allowing you to get a lot of links fast. I don't use
it anymore, since Google is getting less and less tolerant of
possible link-spam behavior (though the software never failed to get
my sites crawled and indexed fast).
Getting Indexed Fast
The purpose in submitting your site to Google is to get your site
crawled and indexed in the search engine. The best way to make
this happen is just to get links to your site.
Google assigns a value to every web page indicating how much
link popularity it has. This value is called "PageRank", and
is a number between 0 and 10 (with 10 being the greatest PageRank).
The higer a page's PageRank, the more often Google will come back
to see if it's been updated.
Since this is the case, getting links to your site on pages
with a higher PageRank (at least PR5) will ensure that your
site gets crawled more quickly, since Google will follow the
links on those high PageRank pages.
April 28, 2007: Update
In a recent experiment I've done,
I've found that having high PageRank pages linking to your site
also causes Google to crawl and index more pages of your site.
This is called "deep crawling."
In this experiment, I linked four PR4/5 sites to a new, unindexed
site. I also ran a reciprocal linking campaign for another new,
unindexed site and got almost a hundred reciprocal links from low
PR pages. The site with only four high PageRank links has over
4,000 pages indexed in Google, whereas the other site of a similar
size has less than 50 pages indexed in the same amount of time.
This again shows the importance
of getting high quality links on high PR pages.
One easy way to accomplish this is to write a top-quality article
and submit it to EzineArticles.com. If EzineArticles.com accepts
your article and labels you an "Expert Author", your article
will appear on the home page of their site for a few hours.
Since the home page of EzineArticles.com has a PageRank value of 6,
that page gets crawled a lot by Google. Your link will
get picked up fast if your article appears on their home page.
But be sure you double-and-triple-check your article, since only
articles of the best quality get you the "Expert Author" status
that will get your article on the home page.
To give you an idea of how much a PR6 site will get crawled,
my blog has
a PR4 and it gets visited by Google 50+ times per day. A PR6
page will get hit a lot more than that!