I have begun this step.
Announcing Your Presence
The exact wording that Google uses on their Webmaster Guidelines
page is: "Make sure all the sites that should know about your pages
are aware your site is online."
Now that's a tall order! After all, I think every site should
know about my site. :)
However, being reasonable about this whole situation, I want to make
sure and let the most relevant sites know about this one. Let's
talk a little bit about how you determine which sites would be the
best ones to contact.
Write Press Releases
One way to announce your site is by writing a press release, or a
series of press releases, and submitting them to the top press
Explaining exactly how to go about writing the press release is
outside the scope of this site. For complete details on how to
write a press release, go here.
Another way, which is the way I prefer, to announce my site to
others (while still getting valuable links to my site) is to
write and distribute articles that link to my site.
The purpose of these articles should be to teach and inform,
with only the secondary purpose of having your link in the
"About the Author" section of the article.
You see, my philosophy on website building is that you should
cater to the visitor and not to the search engines. It doesn't
matter if you have all of the traffic in the world if your site
is not compelling and interesting to your visitors.
I believe what Google says in the first of its
Ten things Google has found to be true.
Namely, that if you focus on the user all else will follow.
Let me try and make this more clear.
If you write articles that are really designed to help and inform
its readers, then those readers will naturally see you as an
authority in the subject at hand. This builds trust in you, the
If the reader reaches the bottom of your article with a measure
of trust in you, then they will see your link in the About the Author
box and be more inclined to visit your website. They will do
this because you have convinced them that you can help them, and
they are more likely to want more information from you.
On the other hand, if you just slap together an article that doesn't
focus on the reader, or isn't well written, or doesn't really teach,
then you will not gain the trust of the reader and he will be far
less likely to visit your site.
Even if you get tons of links and rank really well for a very
competitive set of keywords, none of the visitors will trust you
if your content doesn't appeal to them, and all of that traffic
will be wasted and earn you little.
So focus on the user, and the rest will follow.
Once you have some articles written, submit them to the top three
Don't bother using mass submission software. I've tested software that
submits to more than 900 article sites. It did what it promised, sure,
but very few of those articles were ever picked up by the search engines,
because they were submitted to what I call "article trash" sites.
Those article submissions generated virtually zero visitors, too.
On the other hand, I've had one article generate hundreds of visitors in
just a few weeks from the top three submission sites listed above.