I have begun this step.
How To Get Links
Getting links to your site is really the best way to get your site
ranked in any of the search engines, including Google. It is also
the most time-consuming part of the ranking process, so you really
need to do it right the first time.
Before I talk about what you should do, let me tell you what
you should not do:
Those are all "old school" methods that no longer work to rank your
sites well, and will get you in hot water with site owners (and will
likely get your site banned entirely from Google and the other
- You should not spam blogs and forums to get links.
- You should not send spam emails begging for links.
- You should not setup a reciprocal links page with
hundreds of "link partners".
Okay, let's move on to what you should do.
Determine Your Keywords
The first step in building the link popularity of your new site is
figuring out what keywords are the most related to your site.
For example, if your site sells red, blue and green widgets, then
the keywords "red widgets", "blue widgets" and "green widgets" are
really your main keywords.
Sometimes it's not quite as easy to know what your keywords are.
Take this site, for example. What is this site really about?
It's called "Who's the coolest guy on the planet?", but none of those
terms are actually related to what the site is.
A little thought tells us that the site is really about "search
engine optimization", "web site building" and "ranking in Google".
Okay, we have our keywords. Now it's time to move on to contact
webmasters and getting links.
Contact Other Webmasters
Here's the fun (and time-consuming) part. You want to do a search
at Google for all of the keywords you feel are related to your
web site, and then find out who links to each of those sites.
Once you know who is linking to your competition, you want to
contact them and tell them about your web site.
This requires caution, since you do not want to come off sounding
like a spammer in search of links. I like to contact the webmaster
with a personal email, telling them what I like about their site
and how I found it useful.
If they respond, only then do I mention my own web site. I don't
ask for a link, and I don't tell them how to format it. I don't
do anything that will make the links coming to my site appear
artificial or unnatural.
Besides, it's not necessary since I will also be
announcing my web site by
writing articles and submitting press releases, as well as
submitting to directories. The links
contained in those things will provide the needed keywords.
Is this the fastest way to get links? No, but it is a much longer-term
solution that will outlive the various search engine algorithm
changes that are frequently made. I'm not in this for the
"quick buck." I'm in it for the long haul.
To make this process faster, I use SEO Elite,
which will extract the contact information from people linking to your
competitors and let you email them from within the program.
Be careful, though, that you aren't tempted to use SEO Elite
as a spam tool--which will get you in trouble.